The perfect starting point when building your maternity capsule wardrobe is a bra that will see you through the whole nine months and beyond. The Emma-Jane Zara Maternity & Nursing bra is seam free, supportive and adjustable, making it a great choice. With removable foam pads that add an extra comfo..
Our stylish Baby & Kids' Sunglasses are an essential piece of kit when you're out and about on sunny days. Made with UV400 protective lenses, you can be sure that your little one's eyes are safe from harmful rays.
FeaturesBestselling style
The maximum UV protection for delicate eyes - ..
These little booties are essential for protecting tiny toes from hot grass and sand and sharp pebbles or shells in the garden or on the beach. They also double up as swim shoes, helping to keep feet warm in the water. Co-ordinate them with our baby wetsuits to create a practical outfit for the paddl..
These little Summer Garden & Swim Shoes are essential for protecting tiny toes from hot sand and sharp shells at the beach, or when river paddling. They also double up as swim shoes, helping to keep feet warm in the water.UK size shown
Practical, wide Velcro™ opening for easy changing
Quick dr..
Description
Our 3-Pack Lace Trim Maternity Knickers prove that maternity underwear can be pretty and practical. Made from soft cotton with just a hint of stretch, these knickers are gentle on delicate or sensitive skin, making them perfect during pregnancy.
Sizing tip: Choose your pre-pregnancy size..
Description
Our 3-Pack Lace Trim Maternity Knickers prove that maternity underwear can be pretty and practical. Made from soft cotton with just a hint of stretch, these knickers are gentle on delicate or sensitive skin, making them perfect during pregnancy.
Sizing tip: Choose your pre-pregnancy size..
the Navy & White Stripe Maternity Tankini is a holiday and pool must-have. The stylish tankini offers the freedom of a two-piece with all the coverage and support of a one-piece. The Breton-inspired styling is very chic, ensuring you always look and feel your best.Size: Extra Small
Designed to fi..
Our maternity tankinis have always been a hit, as they offer all the coverage and support of a one-piece, while allowing you to enjoy the versatility of a 2-piece (essential for frequent trips to the bathroom!). The black & cream spot version is a stylish take on the tankini, while ruffles add a lit..
Description
The Maternity & Nursing Lace Bra proves that maternity underwear can be pretty and practical. Made from supersoft fabric with just a hint of stretch, it is gentle on delicate or sensitive skin, with breastfeeding clips for easy nursing access.Fit and featuresDesigned to fit during..
Description
The Maternity & Nursing Lace Bra proves that maternity underwear can be pretty and practical. Made from supersoft fabric with just a hint of stretch, it is gentle on delicate or sensitive skin, with breastfeeding clips for easy nursing access.Fit and featuresDesigned to fit during..
The JoJo Lace Trim Maternity & Nursing Bra proves that maternity underwear can be both pretty and practical. Made from soft cotton with just a hint of stretch, it is gentle on delicate or sensitive skin, with breastfeeding clips for easy nursing access.
Fit and featuresDesigned to fit during an..
Description
The Emma-Jane Seamfree Maternity & Nursing Bra is designed to adjust to your changing breast size and shape, and provide maximum comfort. The restricted stretch in the straps ensure extra support, leaving you feeling comfortable and confident.Fit and featuresIdeal for maternity an..
Description
The Emma-Jane Seamfree Maternity & Nursing Bra is designed to adjust to your changing breast size and shape, and provide maximum comfort. The restricted stretch in the straps ensure extra support, leaving you feeling comfortable and confident.Fit and featuresIdeal for maternity an..
Our tiny, stretchy Reindeer Baby Socks are easy to slip onto newborn feet, ensuring tiny toes are kept snug. The stay-put design helps keep them on, while the exceptionally soft cotton mix is gentle on the most delicate of skin.FeaturesPack of 2 pairs
Supersoft touch..
Our tiny, stretchy Reindeer Baby Socks are easy to slip onto newborn feet, ensuring tiny toes are kept snug. The stay-put design helps keep them on, while the exceptionally soft cotton mix is gentle on the most delicate of skin.FeaturesPack of 2 pairs
Supersoft touch..
Our kids' socks are a wardrobe essential. The Navy Fox Socks add a fun touch to an outfit, and are designed to co-ordinate with many of our children's styles. The super soft cotton mix is gentle on skin, and the anti-slip sole makes our socks essential for new walkers and bigger kids alike, especial..
Our kids' socks are a wardrobe essential. The Navy Fox Socks add a fun touch to an outfit, and are designed to co-ordinate with many of our children's styles. The super soft cotton mix is gentle on skin, and the anti-slip sole makes our socks essential for new walkers and bigger kids alike, especial..
Our kids' socks are a wardrobe essential. The Navy Fox Socks add a fun touch to an outfit, and are designed to co-ordinate with many of our children's styles. The super soft cotton mix is gentle on skin, and the anti-slip sole makes our socks essential for new walkers and bigger kids alike, especial..
Extremely popular year after year, our kids' socks are a wardrobe essential. Our Blue Whale Cotton Rich Socks add a fun touch to an outfit, and are designed to co-ordinate with many of our children's styles. The super soft cotton mix is gentle on skin, and the anti-slip sole makes our socks essentia..
Practical and stylish, the Children's Summer Clogs are an ideal finishing touch to any casual outfit. Soft moulded plastic ensures comfort for all-day wear, while holes allow tiny toes to breathe on warm days. Designed with an optional heel strap, they can either be worn as a slip-on or with the str..
Practical and stylish, the Kids' Summer Sandals are an ideal finishing touch to any casual outfit. Soft moulded plastic ensures comfort for all-day wear, while perforations allow tiny toes to breathe on warm days. Designed with a Velcro™ fastening, they are easy for children to get on and off.UK..
Practical and stylish, the Kids' Summer Sandals are an ideal finishing touch to any casual outfit. Soft moulded plastic ensures comfort for all-day wear, while perforations allow tiny toes to breathe on warm days. Designed with a Velcro™ fastening, they are easy for children to get on and off.UK s..
Our Elephant 1-Piece Sun Protection Suit is an effective way to help protect children from harmful UV rays. Ideal for both playing in the sun and for swimming, it keeps covered areas safe from sunburn, enabling little ones to enjoy playing outside in the sun for longer. The lightweight, quick-drying..
Made with recycled plastics
UPF 50+ (98% effective at blocking UVA rays)
Lightweight
Quick-drying
Giraffe appliqué to front
Cheerful colours make children easier to spotOur Jungle 1-Piece Sun Protection Suit is an effective way to help protect children from harmful UV rays.
Ideal for both playing..
Made with recycled plastics
UPF 50+ (98% effective at blocking UVA rays)
Lightweight
Quick-drying
Giraffe appliqué to front
Cheerful colours make children easier to spotOur Jungle 1-Piece Sun Protection Suit is an effective way to help protect children from harmful UV rays.
Ideal for both playing..
Made with recycled plastics
UPF 50+ (98% effective at blocking UVA rays)
Lightweight
Quick-drying
Giraffe appliqué to front
Cheerful colours make children easier to spotOur Jungle 1-Piece Sun Protection Suit is an effective way to help protect children from harmful UV rays.
Ideal for both playing..
Made with recycled plastics
UPF 50+ (98% effective at blocking UVA rays)
Lightweight
Quick-drying
Dino appliqué to front
Cheerful colours make children easier to spotOur Dino 2-Piece Sun Protection Suit is an effective way to help protect children from harmful UV rays.
Ideal for both playing in t..
Made with recycled plastics
UPF 50+ (98% effective at blocking UVA rays)
Lightweight
Quick-drying
Zebra appliqué to front
Cheerful colours make children easier to spotOur Jungle 2-Piece Sun Protection Suit is an effective way to help protect children from harmful UV rays.
Ideal for both playing i..
Made with recycled plastics
UPF 50+ (98% effective at blocking UVA rays)
Lightweight
Quick-drying
Giraffe appliqué to front
Cheerful colours make children easier to spotOur Safari 2-Piece Sun Protection Suit is an effective way to help protect children from harmful UV rays.
Ideal for both playing..
Made with recycled plastics
UPF 50+ (98% effective at blocking UVA rays)
Lightweight
Quick-drying
Giraffe appliqué to front
Cheerful colours make children easier to spotOur Safari 2-Piece Sun Protection Suit is an effective way to help protect children from harmful UV rays.
Ideal for both playing..
Made with recycled plastics
UPF 50+ (98% effective at blocking UVA rays)
Lightweight
Quick-drying
Unicorn appliqué to front
Cheerful colours make children easier to spotOur Unicorn 2-Piece Sun Protection Suit is an effective way to help protect children from harmful UV rays.
Ideal for both playin..
Description
If you suffer from back ache then this medical grade Maternity Bump Support Belt will be a blessing. The wide, shaped 2-part support belt helps to relieve tension on the lower back and support the abdomen during pregnancy and also after the birth.
Sizing tip: Choose your pre-pregnancy ..
Description
If you suffer from back ache then this medical grade Maternity Bump Support Belt will be a blessing. The wide, shaped 2-part support belt helps to relieve tension on the lower back and support the abdomen during pregnancy and also after the birth.
Sizing tip: Choose your pre-pregnancy si..
Description
For ultimate support and comfort, opt for the Maternity Support Knickers. Designed to fit throughout pregnancy, but especially as you approach your due date, they provide support under the tummy, reducing pressure on the lower back, easing aches and pains.
Sizing tip: Choose your pre-pre..
Description
For ultimate support and comfort, opt for the Maternity Support Knickers. Designed to fit throughout pregnancy, but especially as you approach your due date, they provide support under the tummy, reducing pressure on the lower back, easing aches and pains.
Sizing tip: Choose your pre-pre..
Description
Never underestimate the usefulness of a great fitting pair of tights during pregnancy. Our 2-Pack 15 Denier Black Maternity Tights have been specially shaped to accommodate and gently support your bump for all day comfort - which means you don't have to constantly pull them up!
Sizing ti..
Description
Never underestimate the usefulness of a great fitting pair of tights during pregnancy. Our 2-Pack 15 Denier Black Maternity Tights have been specially shaped to accommodate and gently support your bump for all day comfort - which means you don't have to constantly pull them up!
Sizing ..
Description
Never underestimate the usefulness of a great fitting pair of tights during pregnancy. Our 50 Denier Supersoft Maternity Tights have been specially shaped to accommodate and gently support your bump for all day comfort - which means you don't have to constantly pull them up!Sizing tip:..
Description
Our 60 Denier Ultimate Support Maternity Tights have been designed with an engineered back for lower back support, while the front is specially shaped to offer gentle support to your bump. Comfortable to wear and because they've been created with pregnancy in mind, you won't have to cons..
Our Swim Shorts with Nappy offer a grown-up look for little ones still in nappies to help keep accident contained at the pool. Featuring an inconspicuous nappy once on, there's no need for a regular nappy underneath. They're available in lots of fun prints too, making them so cute on babies and todd..